Shopper: Matt J. · Sep 2025 – Feb 2026
🛒 Kroger
📦 Amazon
🍔 DoorDash
🛍️ Instacart
4 platforms · cross-channel
Wallet Overview
Total wallet tracked across all platforms — Sep 2025 through Feb 2026
Monthly Platform Spend · Sep 25 – Feb 26
Wallet Share · by platform
Kroger Journey
Purchase frequency, basket size, and fulfillment patterns
Monthly Kroger Spend · + order count
Fulfillment Mix · delivery vs in-store
Basket & Leakage Analysis
Where spend is flowing outside Kroger — and interception opportunities
Amazon Spend by Category · 6-month
DoorDash — Top Restaurants · full period
Interception Opportunities · redirect to Kroger
Timing Intelligence
Shopping cadence across platforms — when and how often this shopper buys
Kroger Monthly Spend · $ heatmap — total spend per month
Amazon Monthly Spend · $ heatmap — total spend per month
Platform Roles
How each channel functions in this shopper's life
DoorDash Monthly Spend · restaurant occasions
Amazon Category Mix · annual
Shopper Persona
Behavioural archetypes derived from cross-platform purchase patterns
Kroger Engagement Strategy · by occasion type
Revenue Simulator
Model incremental Kroger revenue if leakage channels are partially captured